Freeze N Dried

Starburst Candy: A Delectable Journey Through Time

Table of Contents

Delve into the rich history of the beloved Starburst candy. From its humble beginnings to its evolution into a global confectionery icon, every aspect of the Starburst story is as colorful and vibrant as the candies themselves.

The Birth of Starburst Candy

Origin and Naming

Starburst candies made their first appearance in the United Kingdom in 1960, manufactured by Mars Incorporated. Originally known as Opal Fruits, the candies were launched with the slogan "Made to make your mouth water" - a claim they continue to uphold.

Initial Launch and Reception

In the initial phase, Starburst candies came in four flavors: strawberry, lemon, orange, and lime. The British public's response? A resounding yes, paving the way for the candy's future success.

Starburst Candy's Evolution

Product Expansion: More Flavors, More Fun

Over the years, Starburst candy evolved and expanded. New flavors like cherry and tropical punch were introduced, adding to the original four. The candy became an adventure, each wrapper unveiling a burst of unexpected flavor.

Starburst Candy Canes: A Holiday Twist

In a delightful holiday twist, Starburst launched their very own candy canes. This product combined the classic Starburst flavors with a traditional Christmas treat, making the festive season even sweeter.

The Tale of the Blue Starburst Candy

The mysterious blue Starburst candy remains a popular topic among candy lovers. While there is no official blue variant, fans have created a myth around it, keeping the Starburst saga intriguing.

Ingredients That Make Up the Starburst Magic

The Core Components

The secret to the unique taste and texture of Starburst candies lies in their ingredients. A combination of sugar, corn syrup, fruit juice, and food coloring gives them their distinct sweet-tart flavor and vibrant appearance.

The Secret to Starburst's Distinct Chewiness

What makes Starburst candies stand out from other sweets is their chewy texture. This is achieved through the addition of gelatin and modified corn starch, creating a satisfying chew that lasts.

The Popularity of Starburst Candies

Marketing Successes and Cultural Impact

The marketing campaigns for Starburst have always been creative and engaging. Memorable slogans like "Unexplainably Juicy" not only emphasized the product's features but also contributed to the brand's cultural impact. Today, Starburst candies are deeply embedded in our popular culture and enjoyed by people of all ages worldwide.

Starbursts in the Global Candy Landscape

Starburst's global success is undeniable. From the UK, the candy has spread to the United States, Canada, and beyond, becoming a staple in the global confectionery landscape. The unique blend of flavors, textures, and colors has made Starburst a favorite among candy lovers everywhere.

Starburst Hard Candy: A Crunchy Variation

The Launch of Hard Starburst Candy

In their continuous pursuit of innovation, Starburst introduced a new variation: the hard Starburst candy. It offered a delightful crunch in contrast to the brand's signature soft and chewy candies, giving customers a fresh way to enjoy their favorite flavors.

Comparing Soft and Hard Candy Starbursts

Though the hard candy variation retains the original flavors, the texture completely changes the tasting experience. While some prefer the classic chewiness, others enjoy the hard candy's satisfying crunch. It's all a matter of personal preference!

Conclusion: The Sweet Legacy of Starburst Candy

Starburst candy has etched a vibrant mark in the annals of candy history. From its early days as Opal Fruits to its current global success, the brand's journey is a testament to continuous innovation and the enduring appeal of simple, delicious flavors.


  1. When was Starburst candy first introduced?

    • Starburst candy was first introduced in the UK in 1960.
  2. What was the original name of Starburst candy?

    • The original name of Starburst candy was Opal Fruits.
  3. What makes Starburst candy so chewy?

    • The chewiness of Starburst candy comes from ingredients like gelatin and modified corn starch.
  4. Is there a blue Starburst candy?

    • There is no official blue Starburst candy, but it's a popular myth among fans.
  5. What's the difference between soft and hard Starburst candies?

    • The main difference lies in the texture - soft Starbursts are chewy, while hard Starbursts offer a crunchy experience.

Leave a Reply

Your email address will not be published. Required fields are marked *