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The Kit Kat bar is a globally recognized confectionery treat, featuring layers of wafer covered in smooth, delicious chocolate. Its simple yet unique design and the possibility to 'snap' a piece off has made Kit Kat a beloved chocolate treat worldwide. This article explores the intriguing history of the Kit Kat brand, its flavors, logo evolution, and some interesting adaptations like the blueberry muffin Kit Kat, Kit Kat ice cream, and even Kit Kat cake!
The name "Kit Kat" dates back to the 18th century when it was used for a type of mutton pie served at the political Kit-Cat Club in London. Rowntree's, a confectionery company based in York, England, trademarked the terms Kit Cat and Kit Kat in 1911. The name Kit Kat first appeared in the 1920s when Rowntree's launched a brand of boxed chocolates titled Kit Cat.
Kit Kat's journey as the chocolate bar we know today started in the 1930s. A worker at Rowntree's York factory suggested a chocolate bar that a man could take to work in his pack. Thus, the original four-finger chocolate bar was born and launched as Rowntree's Chocolate Crisp in September 1935.
In 1937, the chocolate bar was renamed from Rowntree's Chocolate Crisp to Kit Kat Chocolate Crisp. This name change marked the start of the Kit Kat brand that we are familiar with today.
During World War II, a lack of ingredients led to a change in Kit Kat's recipe. The flavor was changed to dark chocolate, and the packaging turned blue to indicate this change. After the war, the name became simply "Kit Kat", and the original milk chocolate recipe and red packaging were restored.
After World War II, Kit Kat quickly gained popularity. The brand expanded beyond the United Kingdom in the 1940s, reaching Canada, South Africa, Ireland, Australia, and New Zealand. The iconic tagline "Have a Break, Have a Kit Kat" was created in 1957, further solidifying Kit Kat's place in popular culture.
Swiss company Nestlé acquired Rowntree's and, with it, the Kit Kat brand in 1988. This acquisition gave Nestlé global control over Kit Kat, except in the United States, and marked the beginning of a period of significant growth and expansion for the brand.
In the United States, Kit Kat is produced under license by the H. B. Reese Candy Company, a division of the Hershey Company, an agreement that dates back to 1970. The licensing agreement stipulates that Hershey retains the Kit Kat license as long as Hershey is not sold. Nestlé had to honor this agreement when it bought Rowntree in 1988, making the Kit Kat brand a unique case in the confectionery industry.
The first flavor variant of the traditional chocolate Kit Kat appeared in 1996 in the UK when Kit Kat Orange was introduced. Its success led to the development of several other flavors, including mint, caramel, and others. The chunky version of Kit Kat was launched in 1999 and was well-received by consumers worldwide. Since then, dozens of Kit Kat flavors and line extensions have been introduced in various consumer markets, including Japan's famous green tea Kit Kat.
Kit Kat's logo has seen several changes throughout the years. The logo was updated most recently in late 2022, continuing the brand's evolution while still maintaining its iconic status.
Created in 1957, the tagline "Have a Break, Have a Kit Kat" has become synonymous with the brand. Its universal message of taking a pause from daily routine resonates with consumers across the globe, contributing to Kit Kat's enduring popularity.
Special Editions: Blueberry Muffin Kit Kat and More
Kit Kat has released a variety of special editions over the years, including limited edition flavors like blueberry muffin, which are often region-specific and become collectors' items due to their rarity.
Kit Kat's popularity has led to its use in various forms beyond the traditional chocolate bar. Kit Kat ice cream and Kit Kat cakes are examples of how the brand has expanded into different areas of the confectionery and dessert industry.
Conclusion: The Everlasting Appeal of Kit Kat
Kit Kat's journey from a simple suggestion for a work snack to a global chocolate brand is a testament to its enduring appeal. With a range of flavors, unique branding, and continual innovation, Kit Kat continues to hold a special place in the hearts of chocolate lovers around the world.